Win the Window gives customers the chance to win the contents of a merchandised window from an Originals Concept Store – we’re talking retro boom-boxes, seventies furniture, gadgets, games, and hard to find records and of course loads of Originals product. What I like about this brand gesture is the direct connection between the brand image (store window design) and driving customers into store to buy. Nothing pulls quite as strong as knowing someone’s going to win the loot – so it might as well be you.
The brand promotion’s happening at Pitt St & QVB stores in Sydney, Chadvegas in Melbourne, Rundle Mall in Adelaide and the Cavill Ave store on the Gold Coast. For more info hit the adidas site here. If you win it, you owe me that retro adidas striped top on the right.