Blog

By Category


Samsung may well be Samsunk!

I was reading with interest recently that Samsung Electronics has taken the wraps off a new, larger version of its popular iPad rival, the Galaxy Tab. The Australian Financial Review was suggesting that many see it as the biggest challenge yet to Apple’s dominance in…

Read more »

Focusing your Brand's Communications – A Lesson for every Tom, Harry and Dick

Focusing your Brand Communication. Whether you’re managing the budget of global brands with mass market appeal, or attempting to position a small business in your local market, focusing your brand’s communications is more critical than ever. As markets fragment, the importance of having absolute clarity…

Read more »

Five Everyday Brand Inspired Words

The Evolution of the English Language After a meeting earlier this week with the executive team at Melbourne University’s Ormond College, I found myself thinking about two things.  One, why I didn’t attend the college myself, and two, how many brand specific words I use…

Read more »

Beatbox Burgers – a Brand with Balls

So what is it that makes one brand stand out from the others? In the world of burgers there are a million different brands in the market place. A few giants like Macky-Ds and Burger King stand out with their mega-marketing budgets. Some like Lord…

Read more »

FebFast Re-brand – Truly Deeply gets Sober

FebFast asks Australians to take a month off alcohol and fund raise to help reduce the impacts of alcohol and other drugs on young people. We worked with the FebFast board to define their go-to market proposition and how they could attract more supporters to…

Read more »

Mercedes-Benz blurs the Line between Brand Communications and Entertainment

When the Brand Communication becomes the Entertainment. Last week we profiled Dior’s elegant play in the brand/entertainment space, and last year we featured another Mercedes-Benz short film that went viral, and also the wonderful Spike Jonze/Absolut Vodka creative collaboration. Today we’ve found another great example…

Read more »

Upcoming Speaking Engagement – David Ansett at the Alliance University School of Business, Bangalore India

Bringing Truly Deeply Brand Thinking to Bangalore. This week our very own Truly Deeply founder David Ansett will be presenting to the brightest new business minds in India at the Alliance University School of Business. David has been invited to present our view of the…

Read more »

NAB is breaking up, but can it find a new love? (Another perspective)

The new ad campaign from Australian bank NAB has potential, but are they capable of leveraging it? The campaign idea of ‘breaking up’ from the other 3 major banks (CommBank, Westpac and ANZ) , has captured lots of media focus and commentary. It has laced…

Read more »

National Australia Bank's Break-up Campaign – Brand Differentiation with a Difference

Straight-up Brand Differentiation. On Valentine’s Day 2011, across Australia, NAB bankers simultaneously broke it off with the other big banks. The break-up was very public, it happened in restaurants, parks, public transport and bars around the nation. On Tuesday NAB took-out full page advertisements in…

Read more »

Beautiful type fires up language brand

I had another post in mind for today about how a mega brand is created, but then I saw these videos on Fast Company and that took a back seat. The videos combine two of my favourite things: travel and type. They are told with…

Read more »

Lady Dior and the 5 Golden Rules to Beautiful Brand Storytelling

Rich & Evocative Brand Stories Some brands, especially those in the premium end of the B2C market have really grasped the value of building rich and evocative stories around their brands.

Read more »

The future of Apple – Ten intriguing Apple patents

An Insight into the Future of this Brand Leader Last year Apple was granted 563 patents. Apple’s track record as a genuine industry leader suggests some of these ideas will flow through to influence the consumer technology landscape in the same way the iPod, iPhone,…

Read more »