A Lesson in Brand from President Obama
I recently came across this footage of a press conference from the White House. It’s a great reminder of how powerful it is when a familiar brand surprises us with a gesture that whilst being on-brand is unexpected. The surprise element allows the gesture to take the brand relationship to another level of connection. It goes without saying, authenticity remains the key, the surprise must be on-brand and believable.
- Obama in New Radio Ad for Rahm Emanuel (michellemalkin.com)
- The Role Model (time.com)
- 10 ‘Brand’ New Year Resolutions! (theengagingbrand.typepad.com)
- What Every Social Media Marketer Should Know About Empathica’s GoRecommend (socialtimes.com)