A Fresh take on Royal Wedding Merchandise Design
London communications and creative agency KK Outlet have commissioned seven designers to create a collection of unofficial commemorative china for the wedding of Prince William and Kate Middleton this April. The sets of plates and mugs are to be sold at KK Outlet’s store in Hoxton Square in the lead up to the Royal Wedding in April 2011. KK Outlet is a multifunctional space comprising a gallery space, design store and communications agency.Every British Royal Wedding whips the country and event the far corners of the Commonwealth into a (almost certainly tacky) memorabilia frenzy. Memorabilia design usually take the form of plates, mugs, teaspoons, gravy boats an other household paraphernalia to be carefully stores in draws and behind glass and to be only brought-out on very special occasions (such as royal visits and coronations). The style and taste of the memorabilia designs remain virtually unchanged since the 1950s. But as the Royals have changed with the times, so should memorabilia. With that in mind, KK Outlet asked the question – ‘How should Royal Wedding memorabilia look for the Facebook generation?’ And so the KK store and gallery enlisted the help of seven British designers to bring Royal Wedding memorabilia up to date.
Designers Paul Best, Emma Morton, Angela Lidderdale, Ute Geisler, Dave Bell, Richard Walker and Keith Gray have each designed a plate with references to modern pop culture. The memorabilia will be on sale at KK Outlet’s store in Hoxton Square, London, from 15 January, so if you’re a lover of things Royal, we’d suggest you get down there and purchase your fill before the blue-rinse set catch-on.
Dave Ansett, Brandamentalist
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Brand Designer and fan of highly attractive princesses-to-be
Spotted on Dezeen.
Photographs are by Ed Aves.
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- Surge in Online Royal Wedding Memorabilia Sales Indicates High U.S. Interest, According to U.K.-Based Retailer (prweb.com)
[…] This post was mentioned on Twitter by amelie b., clmblk. clmblk said: At last, some interesting #royalwedding merchandise: http://bit.ly/hGdSsQ well-done @kkoutlet […]
Dunno if I’ll be lining up for these but they provide an interesting insight into how the Royal family brand has changed over the years.
You’re right Derek, can you imagine this line of merchandise even 25-odd years ago for the last British Royal wedding.
Love the sense of humour, bringing the Royals into this century. Fascinating to see if the Facebook generation even care enough about the Royals to be purchasing these plates and mugs?
There is big money involved in some royal wedding merchandise. A true collector will snap all these up for sure. KK Outlet have hit the nail on the head with the designed communications feeling like it is from a facebook community. Short messaging and to the point.
Interesting Casie, as a brand how the Royal Family have a natural way of refreshing their image and connecting with the next generation as they themselves have children and grandchildren.
I agree Tim, KK Outlet have created a new market for people who have a soft spot for the Royals yet wouldn’t touch the traditional merchandise with a ten foot pole.
[…] This post was mentioned on Twitter by 'Lily', jan kovitch. jan kovitch said: Royal Wedding Merchandise Design 2011 Style | Truly Deeply/Madly http://bit.ly/gyB743 […]
The Royal family brand has definitely come a long way. I am not sure how well scones, jam and cream will look on these when served with a cup of tea?
You’re right Rachel, This royal memorabilia is less about scones, jam and cream – and more about vodkatinis and contemporary cuisine. Whic is all a reflection of a brand bridging from traditional to contemporary in its definition.
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