When the Brand Communication becomes the Entertainment.
Last week we profiled Dior’s elegant play in the brand/entertainment space, and last year we featured another Mercedes-Benz short film that went viral, and also the wonderful Spike Jonze/Absolut Vodka creative collaboration. Today we’ve found another great example of this brand communications genre of entertainment – Venger, an ‘auto, revenge, thriller’ short film brought to you by and featuring the products of Mercedes-Benz.
See the short film after the jump…
http://www.youtube.com/watch?v=AjdwHKw0Crs
Venger has been created by G Brothers, Mercedes-Benz and Petronas Lubricants International. The story spans across 3 fifteen-minute movies. Episode 1 is directed by Marc Furmie and stars Christian Clark, Henry Wells Nixon, Dan Mor, Jai Koutrae, Bren Foster, James Caitlin and Amanda McConnell.
The storyline is classic schlock film fodder – following the murder of his fiancé, race-car driver Anthony McCullough becomes hellbent on revenge. Set loose by a ruthless detective, McCullough begins to follow a trail of clues. As he gets closer to finding the men responsible, he is drawn into a web of secrecy and betrayal that threatens to destroy his entire family – but the unexpectedly high production quality and acting talent are the stars here, providing an engaging piece of brand storytelling that works for all parties in a creative, clever and sticky collaboration of entertainment and brand communication.
Dave Ansett, Brandamentalist
Creator of Brand Communications
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http://www.vengerfilms.com/
http://www.mbgbrothers.com.au/
http://www.petronas.com.my/
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Great stuff Dave. A reminder that with so much great content in the airways today, that the pressure is on for just that….more great content.
I agree Reg, Apple TV and the like are really raising the expectation of consumers for freely available, customised content – and the smart brands are looking the fill that demand.