When the Brand Communication becomes the Entertainment.
Last week we profiled Dior’s elegant play in the brand/entertainment space, and last year we featured another Mercedes-Benz short film that went viral, and also the wonderful Spike Jonze/Absolut Vodka creative collaboration. Today we’ve found another great example of this brand communications genre of entertainment – Venger, an ‘auto, revenge, thriller’ short film brought to you by and featuring the products of Mercedes-Benz.
See the short film after the jump…
Venger has been created by G Brothers, Mercedes-Benz and Petronas Lubricants International. The story spans across 3 fifteen-minute movies. Episode 1 is directed by Marc Furmie and stars Christian Clark, Henry Wells Nixon, Dan Mor, Jai Koutrae, Bren Foster, James Caitlin and Amanda McConnell.
The storyline is classic schlock film fodder – following the murder of his fiancé, race-car driver Anthony McCullough becomes hellbent on revenge. Set loose by a ruthless detective, McCullough begins to follow a trail of clues. As he gets closer to finding the men responsible, he is drawn into a web of secrecy and betrayal that threatens to destroy his entire family – but the unexpectedly high production quality and acting talent are the stars here, providing an engaging piece of brand storytelling that works for all parties in a creative, clever and sticky collaboration of entertainment and brand communication.
- 2012 Mercedes-Benz CLS 63 AMG called into duty for New York Fashion Week (autoblog.com)
- Mercedes-Benz Star Lounge Decorated With DVF Home Collection (shoppingblog.com)
- More Leaked Photos of the 2012 Mercedes-Benz C-Class Coupe (thetorquereport.com)
- Mercedes-Benz Fashion Week New York: Vivienne Tam F/W 2011 (purseblog.com)