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How to brand a landmark

Regular readers will already be familiar with the recent innovations taking place in the world of pop-up retail/brand experiences, from the beautifully evocative Cognac brand Martell, to the brand with balls Beatbox Burgers. A recent commission by appliance specialists Electrolux is about to be launched…

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Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling…

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Target's Super-sized Brand Theatre Production

A Kaleidoscopic Fashion Spectacular. Recently department store brand Target made a huge splash in NYC with the launch of their Fall fashion line. Not content to be just another rat in the pack, Target created this bold brand gesture to let everyone know what was…

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Stay True to your Brand through the Ups and Downs

Excuse the Pun Our precious little corner of South Melbourne in Australia is something of a hot spot for houses of ill-repute – yep, we have more than our share of knock shops in the neighborhood. One of the locals is Gotham City, House of…

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How Poor Service Damaged the Lamborghini Brand

Few Things Damage a Brand’s Reputation Faster than Poor Service An angry Lamborghini owner in China has vented his frustration with the Italian prestige auto brand by employing a team of sledgehammer-wielding men to destroy his car.

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An intelligent brand leadership gesture

I read with interest an article in The Australian newspaper this week (22 March 2011) which featured the ‘Sportsgirl Likes’ collections. In Australia, Sportsgirl as a younger woman’s fashion brand, occupies an enduring and esteemed positioning, the result of not sitting on its laurels. The…

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The Battle of an Honest to Goodness Brand

In recent months, the larger supermarket chains have found themselves embroiled in controversy as a result of their price wars and less than market friendly tactics.  As Peter Singline mentioned in his recent blog, the plight of smaller brand owners, in particular the smaller milk…

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Don't be the Best in your Category, Be the Only One in your Category – Bompas & Parr.

Better than the Best. It was Jerry Garcia of the Grateful Dead who once said: “You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do”. In the world…

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adidas' new brand clip hits the cool notes

Heart over head. Inclusion over ego. United by passion, we go all in. As advertising and brand communications design blurs into content and merges with brand story telling, we the consumer get to sit back and enjoy the show. In the current stand-up slug-fest between…

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Spudbar, retail brand design from the ground up.

Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of…

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Ministry of Stories & Hoxton Street Monster Supplies – A Brand Gesture for Good not Evil.

Creating Magical Brand Gestures to Inspire A Generation. Inspired by Dave Eggers’ TED talk about his brilliant 826 literacy project, Lucy Macnab and Ben Payne along with author Nick Hornby and UK graphic design studio We Made This have just launched the Ministry of Stories…

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To build a brand you need a 100 years or $100 Million

I’ve heard this so many times, normally from a client, normally when we’re talking to them about the effort needed to bring their brand to life. It’s a simple response that gives them a simple out: We don’t have the monumental time or budget of…

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