A Coca-Cola Pop-up Brand Experience
Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling about, check out after the jump.
http://www.youtube.com/watch?v=hVap-ZxSDeE&feature=player_embedded#at=105
Why is this Pop-up Brand Experience by Coca-Cola worth talking about ?
1/ It shows Coca-Colas ability to turn a personal brand experience into a communal brand experience,
2/ It reinforces in an unique and fun way that Coca-Cola is easily available and acceptable to everyone; and
3/ that by rewarding human inquisitiveness Coca-Cola makes this brand experience something worth talking about.
Coke definitely strikes a happy cord with this bold brand experience. Lets take lead from Coke here and ask ourselves, when has your brand delivered a slice of happiness to your customers?
Tim Wood
Design Creative
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Nice Post Tim. Any brand experience that can deliver happiness has tapped into the ultimate pay-off. This kind of brand experience has been designed with the best possible feel-good factor. Check the smiles on those faces.
The Coke brand has always had a sense of fun and magic but this brand experience takes it to the next level. Brilliant. Share the happiness.
Love it Tim, Coke always get it spot on. What an awesome brand experience.
What an awesome find Tim! That’s just such a cool brand experience and brings a smile to all faces – including mine!