Get a man to jump off a building…why not?
When Red Bull became legal to sell in Denmark the company marked the occasion by getting World Champion Cliff Diver Orlando Duque to jump off the Copenhagen Opera House. This event was some time ago yet I had to comment on how I admire Red Bull for continuing to push the boundaries with extreme brand experiences. By creating memorable brand experiences for people, Red Bull implants the audience something they can feel. A connection, an emotional experience and a personal adventure.
See more pictures and a video after the jump.
This great brand experience was found at ‘Spotted by Normann Copenhagen’.