Wine Packaging Design – The Seven Deadly Sins.
Standing out on the shelves of bottle shops in any market is one of the great design challenges of our times. In terms of packaging design, the limited scope of wine bottle shape and form when combined with the sheer number of wine brands competing for customer attention makes visual differentiation a tough task.
One solution to the challenge is to develop themes such as this Seven Deadly Sins Range. The vineyard developed a series of wines inspired by the Seven Deadly Sins where the design of the bottles reflect each one of the sins visually. The result is a stand-out presence sure to give the brand an unfair advantage in any marketplace – a ripper piece of visual brand communication.
- Santa Ynez Valley: Wineries, Bookstores, And Aeblskivers (huffingtonpost.com)
- Best Practices: Applying The Seven Deadly Sins To Successful Gamification (customerthink.com)
- The Seven Deadly Sins That Choke Out Innovation | Co.Design (thedhsblog.wordpress.com)