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VB's Product Innovation Drives Brand Cool Differentiation

Brand Experiences with Brand Differentiation Designed-in Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment…

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Raw Colour Obsession

It’s not unusual for a designer to become consumed with a single project, think of Stefan Sagmeister’s AIGA poster. For Christoph Brach and Daniera ter Haar their obsession, a project called Raw Color, even gave their studio its name (the project has since become known…

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Organic Brand Product by Docomo…Touch Wood.

Docomo. Creating Organic Technology. More and more we are seeing mobile phone based companies competing to slim line products to feel organic and seamless attempting to keep up with Apple’s domination of the mobile phone market. User interactions with products that are effortless and seamless…

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How Engaging is your Brand's Communication?

Engaging Brand Communication. We are all engaging, it’s within our DNA to be interested and engaged by things. As brand communication has evolved, we too have evolved in the way we engage with brands. Seventy years ago we were happy to hear someone we trusted…

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Front Inspired Story Telling for Brands

The Powerful Art of Brand Story Telling. One of the great challenges for many organizations is the ability to tell rich and evocative brand stories. Even when they have clarity about the themes of their story, finding the right place and the right way to…

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Cigarette brands will continue to be creative!

There is nothing like the mother of necessity to inspire creativity. Cigarette brand owners are amongst the most creative brand owners on this planet because they have to be. They will never roll over and die (like many of their customers!), they will simply fight…

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Levi’s on a Mission

This week in Los Angeles, Levi’s is unveiling the latest installment of its Levi’s Workshops.  Having already conquered New York with their Photo Workshop in October last year, and more recently San Francisco with its Print Workshop, the brand is moving to the home of…

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Escape Machine – Capturing Travel Brand Magic

Capturing the Brand Essence of Travel. DDB Paris created this outstanding, fun ‘Escape Machine’ brand experience for travel company Voyages.

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Tempest Freerunning Academy – Parkour Central

Parkour – Urban Movement Redefined. It’s official – there’s an academy for just about anything in the universe. For anyone who hasn’t seen Parkour before – it’s an unbelievable blend of urban gymnastics meets jackass. This video is a promo for the soon to be…

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I see the Light – Art meets Brand Design

Art meets Brand Experience Design In February of this year Johannsen Gallery in Berlin put on on an exhibition of wallpapers by Milanese collective Carnovsky that transform under different lighting conditions. The wallpaper is printed with overlapping images in cyan, magenta and yellow. When the…

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Energetik Trade Services – Tradies gone Social Media Experts

We recently wanted to get a hot tub installed on the studios balcony. So, we contacted a couple of local Tradies for a quote. The company that we went with was Energetik, and the decisions to go with them was based on price, timeframe and…

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The King of Personal Brand

Float like a butterfly, Sting like a bee Inside or outside the ring Mohammed Ali is a great example to all of us of how to build a personal brand. Sure he may have been the heavy weight champion of the world, but there’s been…

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