Escape Machine – Capturing Travel Brand Magic
Capturing the Brand Essence of Travel.
DDB Paris created this outstanding, fun ‘Escape Machine’ brand experience for travel company Voyages.
A giant black cube appeared in Palais Royal Square, Paris, inviting onlookers to engage. When an intrepid punter approached the cube asked where in the world they’d like to travel. The response from the machine is truly memorable – delivering a brand experience of the highest order.
The brand communication delivered so artfully by this memorable brand gesture is that the Voyages’ Escape Service can take you to any destination you desire.
Dave Ansett, Brandamentalist
Brand Designer and Travel Junkie
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- Voyages-Sncf.com: The Escape Service (adsoftheworld.com)
- Ritz Paris: A Top Choice for a Luxury Escape to Paris (parisfrancehotel.wordpress.com)
- Voyages-Sncf.com: The Escape Service (ibelieveinadv.com)