Every Customer Touch Point is a Brand Expression Opportunity.
Air New Zealand have done it again. Following-on from their slightly controversial and thoroughly entertaining flight safety videos including one where the staff are naked apart from body paint, and another featuring rapper Snoop Dogg duetting with Air New Zealand mascot Rico, the airline has launched their latest safety video featuring fitness icon of the 80’s Richard Simmons. (see the video after the jump)
A great series of confident, bold brand expressions.
- Air New Zealand’s Mid-Air Disco Party Video #RICHROLL (reelseo.com)
- Richard Simmons Dons His Short Shorts for Air New Zealand Safety Video (newsfeed.time.com)
- Richard Simmons’ Joins the Mile-High Club With Funky Air Safety Demo Video (foxnews.com)