In February of this year Johannsen Gallery in Berlin put on on an exhibition of wallpapers by Milanese collective Carnovsky that transform under different lighting conditions. The wallpaper is printed with overlapping images in cyan, magenta and yellow. When the room is lit by coloured light Red, Green or Blue), the different layers of the image are revealed.
If the most effective brand spaces are those which engage the audience, capture their imagination and reveal a ‘brand story‘, then this technique provides some real inspiration. Imagine a menu which reveals the different courses when viewed under different light, the fashion retailer who’s product has an ever-changing message printed on it, or the billboard that at night changes image and headline before your eyes. The potential here for creating unique brand communications design is fascinating.
‘RGB is a work about the exploration of the “surface’s deepness”. RGB designs create surfaces that mutate and interact with different chromatic stimulus. RGB’s technique consists in the overlapping of three different images, each one in a primary color. The resulting images from this three level’s superimposition are unexpected and disorienting. The colors mix up, the lines and shapes entwine becoming oneiric and not completely clear. Through a colored filter (a light or a transparent material) it is possible to see clearly the layers in which the image is composed. The filter’s colors are red, green and blue, each one of them serves to reveal one of the three levels.’
Photos are by Alvise Vivenza.
Spotted on online design mag DeZeen.