Float like a butterfly, Sting like a bee
Inside or outside the ring Mohammed Ali is a great example to all of us of how to build a personal brand. Sure he may have been the heavy weight champion of the world, but there’s been lots of those (Can you name the current one?) none of them created an identity like Ali. In fact there’s probably few sports personalities that have created as successful a personal brand as Ali.
What Ali reminds us is that it is important to stand out, to differentiate yourself from those around you. Find your own strengths, and flaunt them mercilessly. As a boxer It’s helps to have quick hands, but what made Ali stand out was his quick brain. Here’s a great a great example to all the current sports personality that it’s not just good enough to be well managed, you’ve got to have personal standards, a personal code that you stick too and present to the world. One that you actually believe in and act on, then no matter how you behave, you will be underpinning your brand rather than undermining it. Here’s a great tribute to the greatest created by Gorilla Productions.