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Lovely Brand Packaging Design for UNA Wine

Creating Uniquely Evocative Brand Packaging Design Recently I cam across this beautiful wine packaging design; ‘UNA‘ wine bottles designed by cibic workshop to mark the 150th anniversary of the unification of Italy. What struck me was the power of creating a different packaging form when…

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Vodafone's Recharging Truck – A Bold Brand Gesture

It’s all about brand design for customer connection. For brands looking to create bold and memorable brand gestures it’s all about finding a time and place to connect with their target market in a way that adds value to their lives. vodafone has just developed…

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Brand Communication Vs Brand Behavior

When Brand Communication does not equal Brand Behavior. I was reminded of a great truism in brand yesterday as I passed a dilapidated sign we had designed for a client many years ago. The client was the City of Stonnington, and the place proposition for…

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Obsessed with Art?

By reading our Madly blog by now you will know that we are obsessed with a number of things, some of those brand related and others slightly strange. However Nexus Vomitus takes obsession to a whole other level. It is a collaboration between artist Millie…

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Clemson vs Davidson. An Authentic Baseball Brand Experience

I’m not sure if these guys have the brand smarts, but they certainly have huge imagination and creativity when it comes to creating memorable brand experiences. From a rained out baseball match between Clemson and Davidson, the guys got together and got up to some…

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Random Acts of Kindness – Big Bright Brand Communications

Random Acts of Brand-Oriented Kindness There’s been a raft of discussion recently about the strategy of integrating random acts of kindness into a brands’ communications. On the one hand we have a line of thinking that questions the motives of the brands at the center…

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Life imitates Cartoon – Amusing Communications Design from a Royal Brand

Sometimes life is too funny. They described the recent Royal nuptials as a ‘fairytale wedding’, and it turns out the Royal wedding was actually a remake of a Disney cartoon. The similarities between the origianl and the real-life sequel are remarkable – although the additional…

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Sublime Design Drives Brand Love

Brand Differentiation through Design Innovation I’m the first to admit, I’m a sucker for beautiful design. Create a newer, more stunning version of anything and I’m first in line to buy one – a tragic but aesthetically pleasing obsession. So you can imagine my delight…

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Regular price discounts simply devalue brands

Fashion retailers in Australia are simply devaluing their brands with a seemingly unrelenting reliance on price discounting. In Melbourne we have not yet officially hit winter but many of our fashion retailers are hitting the ‘sale’ panic button. In the past week I have had…

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Audi 7 Design Icons

To celebrate the new Audi A7, over May and June, Audi will be showcasing 16 leading figures in innovation and design.  Each week, they will be profiling two icons, their work, and exploring what drives them to create.  With a reputation for innovative design, and…

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Cheers – When Art meets Brand Communication

Cheers to Creative Beer Brand Communication. For fear of encouraging our reputation as having an unhealthy leaning towards beer brands, we follow-up our recent blogs on great beer ads and VB’s ice box product innovation with this cracker brand expression from Carlsberg. As the sponsor…

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Brand Transparency – Free Range Chook Style

Free Range Chickens and Brand Communications. We often make the point that Authenticity sits at the core of all effective brands. Being true to your self and your principles is critical to building trusted, emotional connections with your market. For many businesses, transparency is the…

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