Creating Uniquely Evocative Brand Packaging Design
Recently I cam across this beautiful wine packaging design; ‘UNA‘ wine bottles designed by cibic workshop to mark the 150th anniversary of the unification of Italy. What struck me was the power of creating a different packaging form when virtually the entire industry uses the same shaped bottles.
The shape of the bottles for this wine are not only unique (especially the bottle of red) , but they also evoke a strong sense of hand-made tradition and craft. The minimal labeling, combined with the wax stamp and simple neck foil create a beautiful piece of visual brand story telling that is at once unique, compelling, beautiful and evocative. From bottom to top, every drop of this rich packaging design works towards communicating the brand messaging. All-up a beautiful example of the fine art of brand design.