Sublime Design Drives Brand Love

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Brand Differentiation through Design Innovation
I’m the first to admit, I’m a sucker for beautiful design. Create a newer, more stunning version of anything and I’m first in line to buy one – a tragic but aesthetically pleasing obsession. So you can imagine my delight when I came across this old-school iPod amplifier this week. Italian design studio en&is have designed this beautiful combination of form and function, tradition and cutting edge, a sublime, ceramic, organic amplifier they call ‘megaphone’. Designed for use with the iPod and iPhone, the amplifier – which was recently presented at salone satellite during milan design week 2011 – allows users to play their music aloud in a way not dissimilar from that of a gramophone. Truly an example of innovative design driving brand differentiation.

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Designer Isabella Lovero of en&is with the megaphone
images courtesy of en&is


  1. Like it, except the base. The shape of it, the material, and the color all draw the focus away from the main form. The base looks like an afterthought. That’s unfortunate, given the beautiful piece it supports.

    • Thanks for your thoughts on this Chas. For me, I like the retro feel of the wooden base. I find it sympathetic and a little unexpected. However a clean white ceramic base design in the same style would have looked stunning and perhaps achieved what you were hoping for.

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