Brand Differentiation through Design Innovation
I’m the first to admit, I’m a sucker for beautiful design. Create a newer, more stunning version of anything and I’m first in line to buy one – a tragic but aesthetically pleasing obsession. So you can imagine my delight when I came across this old-school iPod amplifier this week. Italian design studio en&is have designed this beautiful combination of form and function, tradition and cutting edge, a sublime, ceramic, organic amplifier they call ‘megaphone’. Designed for use with the iPod and iPhone, the amplifier – which was recently presented at salone satellite during milan design week 2011 – allows users to play their music aloud in a way not dissimilar from that of a gramophone. Truly an example of innovative design driving brand differentiation.
Designer Isabella Lovero of en&is with the megaphone
images courtesy of en&is