It’s all about brand design for customer connection.
For brands looking to create bold and memorable brand gestures it’s all about finding a time and place to connect with their target market in a way that adds value to their lives. vodafone has just developed its ‘VIP recharging truck’, a solution for mobile charging at outdoor and multi-day festivals throughout the UK.
The Recharging Truck can handle an impressive 2,000 handheld devices at once. It features a large compartment that pulls out from the truck with individual cubbyholes inside and will provide a ‘money can’t buy’ service to its vodafone customers at these outdoor festivals and events throughout the UK over summer. We love the the exterior of the truck which features a graphic of the british flag – a top notch bit of brand communications design if ever I’ve seen one.