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Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word…

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Memorable Brand Messaging and Communications

Giving kudos to brand messaging and communications! All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer…

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5 Big Questions on how your Brand is Leveraging the Digital World

The new digital reality for Brand Communications – 60 Seconds on the Net… Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in…

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Brand Design – The Visual Language of Luxury

Where’s the Brand Design? As a creative brand agency working with clients throughout Australia and the Asia Pacific, we spend much of our lives diving deep into the craft of brand design. Whether it is publishing our comprehensive guide to trends in global brand design…

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Edward de Bono Event Invitation Design

Change the Way You See Your World. Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?

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The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight…

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A Social Media Holiday

The turn of Winter makes the mind wander to travel Winter has hit with full force here in Melbourne and most minds in the studio have been wandering to ideas of travel and sun. Some of us, the fortunate ones, have been quite lucky to…

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AOL Offices – a Creative Brand Space

Designing Branded Spaces The craft of brand communications design has a scope far-wider than traditional marketing. As organizations begin to understand that every touch-point, every gesture, every connection with them is a brand experience to be carefully and creatively managed, retail spaces, showrooms and offices…

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RFID Shoes – a Brilliant Brand Design Experiment

Love This Use of Technology with Huge Brand Experience Potential Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create…

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Frogtopia, the Hong Kong Pavilion at this year's Venice Art Biennale

A Favorite from The Venice Art Biennale Multimedia artist kwok mang-ho, better known as frog king, has created the amazing Hong Kong pavilion at the venice art biennale 2011. The Chinese artist Frog King shares five projects in an exhibition titled, ‘frogtopia – hongkornucopia.’ a…

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The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fashion retail names has opened its doors in Melbourne. Following its successful launch in Sydney, Spanish brand Zara, now has flagship stores in Australia’s two biggest markets. It has been publicised…

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To A Brand Time Gone By

In a time where everyone is looking for the fastest, flashiest and latest of everything, Japanese brand, Dedegumo, is asking everyone to take a step back, unwind and appreciate an often seemingly redundant piece of technology; the watch.

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