RFID Shoes – a Brilliant Brand Design Experiment

Love This Use of Technology with Huge Brand Experience Potential
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential (check the clip after the jump):

graphic design agency Melbourne

[vimeo]http://vimeo.com/18926005[/vimeo]

Credit where credit’s due, these are the guys who put it all together:
Hampus Lemhag hampuslemhag.com/​portfolio
Mikael Näslund mikaelnaslund.com/
Anna Andersson annaoforsa.com/
Pier Madonia projeqt.com/​piermadonia
Kris Bengtson krisneufeldtbengtson.com
Bodil Gustafsson Fürst b-g-f.blogspot.com/

Dave Ansett, Brandamentalist
Designer of Integrated Brand Communications
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