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More Promotional Gold from the Melbourne International Film Festival

Last week we published a promotional (very) short film for the MIFF. They festival have released another gem to follow-up the first. Love this too (check the clip after the jump)…

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Fixing a brand architecture mistake; resurrecting the Bank of Melbourne

This week Westpac brought the Bank of Melbourne back to life, after 7 years. With a strategy to undo perhaps one of the worst brand architecture decisions in the industry, it looks like Westpac is finally admitting they were wrong. But after so long, bringing…

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When Brands Collide – AFL vs NRL, Bombers vs Bombers

Two heavyweight sporting codes set to go head-to-head. The Australian Football League (AFL) in particular the Essendon Football Club (aka the Bombers) and the National Rugby League (NRL) along with a bid team (aiming to become Queensland’s fourth NRL side, also branding themselves as the…

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What your Location is saying about your Brand

Brand Location, Location, Location Often location is thought to be of relevance for retailers and perhaps the position of the head office of the biggest brands, but where you choose to locate yourself says much to your customers and clients about your position in the…

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Tesco Virtual Supermarket – Branding Innovation

Brilliant Brand Design 2.0 Tesco Homeplus supermarket in South Korea bought the future of grocery shopping to life when they opened a virtual grocery store in a subway station, encouraging customer to shop using their smartphones.

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A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to…

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Brand Teaser – An Inspired Trailer for the Melbourne International Film Festival

Creating Brandticipation for the MIFF Just caught onto the trailer for the Melbourne International Film Festival which opened last night. With more than 500,000 YouTube views already, can’t say I’m leading the pack on this one, but absolutely worth the1 minute 32 investment of your…

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Melbourne Skydive Centre Emotional Brand Design

Occasionally we come across a emotive piece of brand design which for us stands out as a powerful communication. Melbourne Skydive Centre’s promotional video, is beautiful, majestic and awe inspiring, connecting Melbourne Skydive Centre as a unique experience to people’s emotional needs and personal aspirations.…

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OPSM – Brilliant Brand Association

The Brand Sponsorship, Brand Communications Conundrum For many brands, the brand strategy question of sponsorship is a tough one – calculating the benefits to the brand is often an imperfect science. The only hard and fast rule for success is ‘be brilliant’.

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An Evening with George Calombaris – A Delicious Brand Experience

Question: When is a Restaurant Brand more than a Restaurant Brand? Answer: When it turns into Gastrontainment. A few weeks ago I enjoyed a brilliant brand experience at the recently opened St. Katherines restaurant in Kew. St Katherines is the latest restaurant (that makes five…

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Akio Hirata's Hats – Inspirational Brand Space Design

Where Art meets Brand Design Creating engaging and memorable brand spaces is a much underutilized opportunity for many brands in retail and beyond. Japanese design studio Nendo recently created the first major retrospective of internationally-known milliner Akio Hirata‘s seventy years of work, but they also…

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Has Chemist Warehouse got the Mix right?

In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand. They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could…

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