Powerful brand statement:
As with everything I like my Cinematic experience to be served loaded with extra brand personality. I’m much happier giving my money to great independent theatres like the wonderful Sun Theatre in Yarraville or Cinema Nova in Carlton. Not only do I feel like I’m getting better value, but I feel like I’m doing it with people who love movies. They may not be the most up to date with sound or screen size, but easily make up for it with an authentic love for the cinema and our movie watching experience.
That’s why I love this clever, simple online piece for the blog of the Alamo Drafthouse (via my favourite time-sink Devour) . As a brand statement it says so much about what kind of experience you can expect there, I love it. If they where in my neighbourhood, they get more than my business, they’d get my active support. What more can your brand do for you.
Check it out and then ask yourself: What can we be doing to better express our brand?
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Director of Design and silent cinema presence.