Finding ways to engage with your customers builds brand loyalty.
Creatives ways of building powerful emotional brand contentions is a great way to ensure the longevity of your brand. Candy Chang is an American artist who creates public dialogues. In this artwork she has transformed an abandon building in New Orleans into a public place where people can express their hopes and dreams. Her artworks allows people to create an emotional connection with a place that will be remembered for years to comes.
Candy Change writes, “It’s easy to get caught up in the day-to-day and forget what really matters to you. With help from friends and neighbors, I turned the side of an abandoned house in my neighborhood into a giant chalkboard to invite people to share what is important to them. Before I Die transforms a neglected space into a constructive one where we can learn the hopes and aspirations of the people around us.”
It is this type of emotional connection that allows people to invest part of themselves in something that not only encourages people to express themselves but also to help build your brand story.