Blog

By Category


The best file format for Logos

Evolving file formats In a post last year I explained ‘Why the designer needs an EPS‘. A post to clarify the differences between Vector and Bitmap files and why one might be preferable to the other. Near the end of the post I mentioned that…

Read more »

A Peek Behind Apple's Retail Brand Experience

A Sneak Peek behind Apple’s Retail Brand Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena – specifically creating amazing retail places in…

Read more »

AC/DC Brand Extension Rock-n-roll Style

What Next for Rock-n-roll’s Branding Rockstars? Rock Gods AC/DC have long been a major export brand for Australia. With earnings of more than $100m p.a. AC/DC are second only to U2 when it comes to earning the big rock-n-roll bucks. But contra=y to their hard…

Read more »

Absolut Blank – More Brand Communication goodness from Absolut Vodka

Absolut Bloody Ripper Brand Communications Yes – we’ve written about Absolut Vodka’s great philosophy on brand communication before. Yes, we’re not the first and wont be the last to do it either. But if any other brand displayed the same genuine passion for creating unique…

Read more »

Brand Australia

Last year we witnessed great fan fare when the Government launched a new logo to act as an umbrella communication device for Australia’s export efforts. A well conceived mark can play an important role as an aggregator of disparate activities for any country or destination.…

Read more »

Bold Brand Gesture – Audi Style

How bold can your brand gesture go? I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.

Read more »

Stunning Brand Visual Language created for the World Wildlife Foundation

Creating Unique Brand Visual Language One of the toughest tasks for brands is creating unique brand visual language that touches the soul of their market. This challenge is increased by those brands who must continuously refresh their visual language as they develop new and ongoing…

Read more »

Branderfeit – The New Economy of Brand Rip-offs

Cashing-in On Branding Leadership As brands continue to go global, some businesses in emerging markets are quick to understand the equity that resides within the brand identity of global market leaders. As a result, ‘branderfeit’ stores are popping-up like mushrooms throughout the newer economies.

Read more »

Enter the Megamercial!

In the world of brand design and advertising everyone is always trying to out do each other and be the next big thing. Here at Truly Deeply we always have our eyes to the sky and ears to the ground. I have found the next big…

Read more »

NASA Sends Lego to the Stars – Brand Loyalty to Infinity & Beyond

As a creative branding agency, we love it when we come across examples of brands that have grown to mean so much more than their functional proposition. Take children’s toy brand Lego for instance. Sure there are Lego fanatics, Lego Masters and millions of kids…

Read more »

A new colour perception on the great master’s

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new…

Read more »

Air Swimmers Create 'Wow' Brand Experience

Is that a shark swimming through the lounge room door? Yes that is correct! I stumbled across Air Swimmers not so long ago and immediately was impressed by the simple brand theater and overall fun brand experience created by this unique toy product. See more…

Read more »