Absolut Bloody Ripper Brand Communications
Yes – we’ve written about Absolut Vodka’s great philosophy on brand communication before. Yes, we’re not the first and wont be the last to do it either. But if any other brand displayed the same genuine passion for creating unique and wonder filled brand campaigns we’d write about them just as regularly too.
Absolut have worked in the past with artists like Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. ”This time around Absolut have collaborated with 18 artists from all over the world on the ABSOLUT BLANK project – a creative movement which includes film, print, events and a digital art piece that “lives and evolves in your mobile phone.” When it comes to connecting with their market, Absolut have once again demonstrated their ability to combine art with commerce to great effect. The lesson here for brand owners of every shape and size is when it comes to brand storytelling, daring does not necessarily equal risky.