This incredibly massive display showcases life-sized Audi cars suspended inside the famous four silver rings of the Audi brandmark. Each of the rings rotate around the car, light up at night and of course can’t remain in the same spot so the idea is for the rings to move along a track system underneath the bridge and if for example they’re fixed to the ground the rings circumnavigate the cars.
Bill Tikos from The Cool Hunter makes a good point in terms of the media attention saying, “what will create valuable media attention and social media buzz is not just the actual final display, but the entire anticipation, the process of creation, the engineering feat of the installation and the spectacular launch event. The manufacturing and transportation of the gigantic rings, the installation of the rings, the hoisting of the vehicles, the first test of the lights, the rehearsals of the launch…by the time the installation is complete, and the unveiling event is about to start, the news about it will have reached those in the know.”
As with most events whether local or international this is becoming the norm these days in terms how much PR and buzz can be generated prior to the launch so why not give us a call and we can sort out your next bold brand gesture.