Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.
The event location was Herring Island, which we re-named Easter Island for the event. Herring Island is a small native bushland oasis located in the middle of some of inner Melbourne’s finest suburbs, but remains a well kept secret. Accessible only by boat, the event invitation created a sense of wonderment and discovery as the invitee engaged with the packaging and the Easter egg within to reveal a golden ticket – their pass to the island and a day of family adventure and Easter shenanigans.
The event itself included a bushland Easter egg hunt for the children who searched the bush track for chocolate billbies, koalas and of course easter eggs, as well as Easter bunny transformation, good old fashioned running races and Australian Easter storytelling.
For many events from conferences to exhibitions, creating brand communications which capture attention and engage with the audience is critical to setting the tone of the event and achieving high levels of attendance. The EO Melbourne Easter Family Day was a great success, now set to become an annual event, with EO Members providing bucket-loads of positive feedback on the imaginative and ingenious nature of the event communications and invitation.