From a technical perspective, developing unique visual properties for your brand should be a critical deliverable for every brand identity project. But then, beyond that is the magic that happens when a brand designer creates something truly unique – in this case an amazing typeface made of fluid liquid.
Perhaps the complex form of the letters in this case make the typeface impractical for application to most brand visual identities, but the beautiful nature of the letter-forms and the sheer freshness of this approach make it a noteworthy inclusion to any discussion about brand identity innovation.
This experimental brand design project is from the Almossawi brothers who run a slick design agency called Skyrill in Manāma, Bahrain.
To achieve that effect, Almossawi used RealFlow, a fluids simulation tool that allowed him to flood letterforms with paint and tweak the gravity and pressure levels: “Once the letterform was filled up, I’d release the original shape holding the fluid and allow the letter to explode and splash around hitting the ground. I really love how fluids look when floating in the air like raindrops, or splashing as they hit the ground,” Hussain Almossawi told Co.Design. “That made me want to work along the lines of mixing typography and fluids.”