Art with Heart – 10 Years of building a brand with social responsibility

Truly Deeply Brand continued Social Responsibility
Last Wednesday night saw us at Truly Deeply kick off of our Tenth Annual Art with Heart charity art show. This year we had 40 artists who generously donated a whopping 90 paintings/artworks to raise money for  Swags For Homeless. Swags For Homeless are a Melbourne based not-for-profit organisation that provides Backpack Beds to the homeless – an interim crisis measure (emergency relief) for those turned away from shelters.

We transformed the studio into a gallery where we welcomed more than 150 clients, friends and artists who enjoyed soaking up the creative atmosphere. The bidding for the paintings was extremely enthusiastic, with favorites amongst the crowd being highly sought after. With 53 items being sold on the night, and the mystery envelopes and silent auction items being snapped up, the success of the night is surely to be a positive one.

We have already received kind words from several parties in relation to the night, but the best one was from Swags for Homeless’ Lisa Clark. This is why year after year we do Art with Heart;

Hi Emma & the whole Truly Deeply Team,

Thank you again for all your efforts on Wednesday – we are very grateful to be part of your 10th Art Auction. There was a great community spirit amongst all those that attended and it was great to have another opportunity to highlight the plight of those on our streets.

Well done – you should all be very satisfied with your efforts to help the community.

Kind Regards
Lisa Clark


Art with Heart started out as a way for us at Truly Deeply to combine our creative talents as brand designers with our belief that we should each play a part in making the world a better place. As a brand strategy and design agency the one resource we have at our disposal is our creativity and that of the broader creative community we belong to. Art With Heart was launched in 2002 as a way for us to leverage our creative talents for social benefit. We fleshed-out a concept that would be at the same time a great event for our clients and community and a way to raise money for a worthy local cause.

Each year we select a new cause to raise money for. Now in its tenth year, Art With Heart has raised more than $150,000 for charities including The Lighthouse Foundation, OVCA, Brainwave, The Australian Childhood Foundation, Whitelion, Mercycare, St Vinnie’s Soup Kitchen, Melbourne Citymission’s Breakfast Club and Worawa Aboriginal Girls College.

Art with Heart Past Three Years
In the past three years we have had huge success thanks to the generosity of artists, friends and sponsors.

In 2008 we raised just over $26,000 for St Vinnie’s Soup Kitchen, enough to pay for an additional Soup van to provide food, drink and comfort to Melbourne’s homeless 365 days-a-year;

In 2009 we raised over $24,000 for Melbourne Citymission’s Breakfast Club, this funding would allow the Breakfast Club to provide breakfast for another 60 primary school children in need for the entire 2010 school year;

In 2010 we raised over $28,000 for Worawa Aboriginal Girls College – Worawa caters for Indigenous girls in the middle years of schooling (Years 7-10). Worawa was established as a response to the needs of Aboriginal students and difficulties these students experience within the mainstream educational system.

We look forward to selling the remaining pieces of art over the next month so please keep an eye out here if you are interested. We’d also like to say a big thank you to our generous sponsors who donate good and services in support of the event year after year – we couldn’t work our magic without them.

Our Sponsors
Dr Print
Corporate Express

Our Supporters
Sally Ferris Catering
Port Melbourne Bowling Club
Swinburne University of Technology TAFE
Marilyn Spenser
Bonnie Eichelberger
Caitlin Mills
Lauren Nixon
John Wooley
Flynn Dunton
Tim Austin
Scott Austin
All our artists
Family & friends

Auction Items
Addicted To Quilts
Identity Matters
Mance Design

Mystery Envelopes
At Your Service Home Hardware
Dan Murphy’s
Gelati Sky
Heidi Museum of Modern Art
Little Bertha
Luna Park
Maggie Beer
Meredith Dairy
Michi Girl
Penguin Group

Peninsular Hot Springs
Puffing Billy
Railway Club Hotel
Third Draw Down

Thanks to all involved for making the tenth Art with Heart such a huge success. The total for this years Art with Heart is still being calculated (and will be announced shortly), but it will surely follow the trend of the past years successes. If you are interested in being a part of our Art with Heart community through either donating a piece of your artwork, sponsorship or attending our event, please feel free to contact us at [email protected]

The Team at Truly Deeply
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