Viral Brand Story Telling Captures the Spirit of Travel
3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage = a trip of a lifetime… all to turn 3 ambitious linear concepts based on movement, learning and food ….into 3 beautiful and hopefully compelling short films; Move, Eat & Learn.
Originally commissioned for STA travel, these videos created by a trio of Australian mates (Rick Mereki : Director, producer, additional camera and editing, Tim White : DOP, producer, primary editing, sound, Andrew Lees : Actor, mover, groover) have taken on a life of their own with more than 5.5 million views to-date in a matter of a few short weeks. Another example of high quality content leveraging the power of viral to create incredibly high ROI brand communications. Check the three great clips after the jump…
These films were commissioned by STA Travel Australia: youtube.com/watch?v=EcOgjrRWx_Q
All Music composed and performed by Kelsey James ([email protected])
You can check the soundtrack available here: itunes.apple.com/au/album/fall-to-eat-soundtrack-single/id456118539