The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
Our first task was brand strategy – to provide real clarity around the strategic intent of the new brand, what it needed to accomplish and communicate to drive a better understanding of the Litmus brand proposition in the marketplace. Work-shopping with the client we developed a sharpened brand essence, values and personality for the brand to leverage.
Having achieved a strategy direction developed around the brand essence “A Specialist Force in Unlocking Strategic Value” we launched into developing a new brand identity loaded with visual cues to help deliver this new positioning through their market facing communications. Utilising our brand decode process we established where the brand identity should be positioned relative to its competitors. The brand identity design strategy demanded the new mark should have the heritage and gravitas of a traditional blue chip consulting firm, but with a dynamic twist that gives it a current feel and unique energy.
To achieve these goals we developed a traditional word mark that uses ligatures and combined letters to give the identity an established yet modern feel. To further enliven the identity a colourful interpretation of litmus paper was created to be used as key part of the identities visual language. Used as a background, to create a silhouette as just as a dash of colour it underpins the company as an agent of change. The combination of visual elements provides a set of strategically targeted visual communication cues for the Litmus Group to leverage, as well as a palette of unique visual elements to own in the market.
If you have brand envy, why not give us a call to discuss how we can re-position your brand for greater success.