Chipotle has joined forces with Willie Nelson to create this beautiful animated short. Hauntingly covering Coldplay’s The Scientist, the short tells an emotional and beautiful story of the modern food production world. The message doesn’t directly advertise Chipotle’s product (creating hand crafted burritos that supports local produce and farmers) but rather supports their cause. While there are a growing number of organic, local farmer supported products, the cause is enough and this type of creative strategy is not only going to strengthen Chipotle’s brand but also their industry. And being a leader in a growing market is a good place to be. What’s more they have embraced the opportunity to create something lasting and with meaning.
Check out the beautiful animated short after the jump.