What Brands & the World can learn from Children

brand agency Melbourne

A great TED talk from Child prodigy Adora Svitak. Adora says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach. There are some great, big ideas in this clip – check it after the jump…

As the very well-spoken voice of a generation, Adora presents a compelling snapshot of the quandary of all brands – how do we transform into a listening organisation in order to truly connect with our customers without handing over the reigns completely?

An interesting little thought provoker to end the week.

Dave Ansett, Brandamentalist
Designer of Brands
that Connect
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