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Retail Brand Innovation – McDonald's to launch in-store TV channel

Retail Branding in Living Colour McDonald’s in the US is set to launch an in-store TV channel featuring; local school sports, movie previews and heartwarming human interest stories

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Truly Deeply wins 2011 MADC Awards

Two Bronze Awards and Two Highly Commended Awards. On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and…

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24 Pics of Fresh Street Art from Europe

Street art of Continental Europe. On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The…

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Retail Brand kikki.k Celebrates 10 years of Magic

Happy Birthday kikki.k One of my all-time, absolute favorite retail brands; kikki.k celebrated their tenth birthday this week. For those unlucky enough to not have a kikki.k store in your city, the brand create truly beautiful stationery with the promise of making the world a…

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A new digital frontier for retailers

The day of just having beautifully attired mannequins is over. The digital world is opening up a whole new frontier for retailers. New and wonderful ways to engage customers and showcase products. The possibilities are immensely exciting, but the resource requirements challenging. The digital world…

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Retailers join in the Sustainability Forum

The 21st Century has brought with it drastic changes in the business environment with consumers and businesses alike becoming increasingly concerned with the sustainability of nature’s resources. Many argue that this shift has been the result of an increased awareness of global climate change, largely…

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Integration is the new Black for Online Fashion Retail Brands

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own…

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Organic brand living their message

Grazin’, the USA’s first Animal Welfare-approved restaurant recently opened in a ’50s diner in Hudson, NY.  Everything served in the restaurant comes from family farms that raise livestock humanely outdoors and pasture feed the animals, and nearly everything comes from farms within an 11-mile radius.…

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Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties. The resort is in an idyllic spot overlooking Phillip Island. It has a…

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Retail Brand Loyalty. Have you got it?

Lately I have been thinking a lot about retail brand loyalty and what it means to brand owners, employees and retailers. Brand loyalty is a strange thing, you can’t hold it or visibly see it, but the value that should be placed on it, for…

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Retail – Survival of the Fittest

Holistic Retail Brand Experience. October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question…

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Re-think of Retail Paradigm Required

The world of retailing is changing and the bricks & mortar ‘only’ strategy is truly under threat. What is required from retailers is a new paradigm based on integrated retailing. That is where physical shops are simply part of the offer to customers – a…

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