Organic brand living their message

Grazin’, the USA’s first Animal Welfare-approved restaurant recently opened in a ’50s diner in Hudson, NY.  Everything served in the restaurant comes from family farms that raise livestock humanely outdoors and pasture feed the animals, and nearly everything comes from farms within an 11-mile radius. The restaurant opened on the first of this month in a shuttered 1950s diner in Hudson, NY, a town known for its farms and antique shops that draws regular crowds of NYC-based weekenders.

Grazin’ is living their organic brand messaging in every way possible with every detail carefully considered.  The diner’s centerpiece are the burgers from the owners’ own 2,000-acre, environmentally-friendly Black Angus cattle farm a few miles away. Grazin’ Angus Acres farm relies primarily on wind power, and Dan Gibson and his crew keep their entire process completely natural, beginning with the way they raise their livestock.

The cows, chickens and pigs roaming the farm graze on a natural pasture diet. Grazin’ abides by the scientific evidence that pasture-fed animals are healthier than those who eat corn, and the belief that grass-fed and finished meat tastes better, too. When it’s time to slaughter the animals, Grazin’ eschews industrial slaughterhouses, working instead with a local butcher.

Piled on buns baked by the team at Hawthorne Valley, a neighboring biodynamic farm, and topped with cheese from Hawthorne Valley and Consider Bardwell Farm, a century-old grass-fed dairy nearby, these are locavore burgers through and through. The burgers can then be washed down with a milkshake made with homemade ice cream and organic milk from Grazin’s neighbors at Milk Thistle Farm, or homemade organic soda pulled from their old-fashioned fountain.

The Grazin’ Angus Acres farm is located in Ghent, NY and welcomes visitors.  Due to their sustainable focus, they don’t ship any products instead people in the NYC area can find the meats at several greenmarkets.

In today’s eco-conscious society, it is wonderful to see a brand carefully considering how it does business and reviewing each detail to ensure it is organic and on-brand.  Grazin’ has not only created sustainable products, but they have gone the extra mile, sourcing a ready made diner in which to operate, finding sustainable distribution solutions and partnering with other like-minded companies for any products they don’t produce themselves. This is a true example of an organic brand.

If you would like more information how you too can live your brand, why not give us a call?

Nikki Williams
Client Account Manager

Originally spotted in



  1. Thanks for the post Nikki, I agree, is it great to see a brand living and breathing their passion. What I love too is that once brands live their brand, the interest in what they are doing takes on a life of its own and the free publicity and word of mouth advertising is worth its weight.


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