Brands spreading Christmas cheer

Every year, we hear wonderful stories of brands and individuals looking to spread a little Christmas Cheer through unique brand experiences.  From creating elaborate lighting and figure displays designed to engage with potential customers, to hosting Carols aimed at connecting with the local community, many brands are using this festive season to promote their own goods and services.  One of the most famous in Melbourne, is the Myer Christmas windows, with Myer chief executive Bernie Brookes hoping that the 56-year tradition will draw over one million visitors to the flagship Bourke St store this Christmas.

On a much smaller scale, there are individuals and groups looking to bring their own magic to their local communities in a variety of innovative ways.  One group renowned for their desire to spread joy and chaos in public places is New York City-based prank collective, Improv Everywhere.  To celebrate the Christmas holiday, they staged a musical inside a New Jersey shopping mall.  Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents. Each mission seeks to bring spontaneous smiles and laughter to its audience.  This latest mission was no exception with group definitely achieving their objective.  The faces of the audience says it all.

If you are looking at ways to inject a little spontaneity or positive energy into your business, or simply want to create your own unique brand experience, why not give us a call?

Nikki Williams
Director of Brand Projects 


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