The Power of a Perfect Image
I’m the first to admit, I’m about as far from a vegetarian as you can be. Sure I haven’t reconciled the issues surrounding animal cruelty and a tasty dinner at my favorite restaurant – but when it comes to an appreciation of powerful visual communication I have absolute clarity. So when I saw these images over the weekend from a recent Meat Out protest in Germany I was moved to applaud the power of their visual communication.
As a brand strategy and design agency we spend much of our lives crafting brand communication for our clients. From brand identity to web site and digital design, from packaging design to annual reports and shareholder communications, we are obsessed with developing brand communication strategies and then honing the perfect visual communication of those messages in order to connect with and engage their audiences. A well-crafted visual message told in a rich brand voice are the perfect recipe for powerful brand storytelling. So when we come across a powerful example of brand message communication such as these for Meat Out, we simply must take our hats-off to them.