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Christmas goodies for every designer from our friends at House Industries

A festive Design Inspiration US type foundry and designers of retro inspiration House Industries have provided the perfect Christmas inspiration for brand and graphic designers around the world. Based around the illustration style of legendary type and design icon Alexander Girard, House Industries have added…

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kikki.k – a Brilliant Retail Brand Differentiated by Design

Brand Differentiation by Design One of my all-time favorite brands is Australian stationery retailer kikki.k. As brand developers with a passion for retail, here at Truly Deeply we love brands that clearly and confidently differentiate themselves from the competitive marketplace. Even more impressive are those…

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Online retailer eBay opens a Pop-up store in London – A sneak peak video

eTailers Change the Rules of Christmas Retail Online etailer eBay is set to launch a pop-up store in London. The eBay Christmas Boutique is a new way to do your Christmas shopping. There are none of the usual checkouts, bags and queues – the store…

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The Manual is dead. Long live the Brand.

A Guest Post by Czech designer and founder of OpenBrand.com, Lumir Kajnar. Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the…

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Harrods and Hermès; a clever brand gesture, a great brand partnership

We always love to share a great brand gesture, especially when it adds to the brand experience for the audience and creates a mutually beneficial brand partnership. Harrods of London and Hermès have developed a great brand gesture that unites two brands beautifully as well…

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Department stores require far more agile brand management

In Australia the department store sector has surrendered almost one third of its market share since peaking in the mid 1980’s (Herald Sun November 8, 2011). They are between a rock and hard place, with online and specialty retailers earnestly chipping away at their customer…

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The power of unique brand gestures

Musical duo Ritornell have worked with designer Katharina Hölzl to create business cards that can be read by a music box to play out different tunes.  Ritornell — comprising of composer Richard Eigner and pianist Roman Gerold — is an experimental music group that combines…

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123-Jump; Integration is the key to Online Brand Design

The Very Best Brand Experiences are Integrated One of the problems we see with most online brand expressions is that they’re seen as only that – online brand expressions. It’s when online brand communication integrates seamlessly with the brand in the real world that the…

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In the Press – Truly Deeply's fresh Brand Identity Design for the Jean Hailes Foundation is featured in B&T Mag

Australian Marketing & Design Industry Mag B&T features our recent rebrand project for the Jean Hailes Foundation Melbourne-based brand agency Truly Deeply recently created a new corporate identity for not-for-profit women’s organisation The Jean Hailes Foundation. The organisation which is devoted to improving the health…

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Ex-wife Bitter – the Power of a Brilliant Brand Name

Nothing’s Colder than an Ex. The Truly Deeply brand team were enjoying a Friday arvo pub lunch up at The Clarendon a couple of weeks ago when one of our guys spotted a point of sale promo for Ex-wife Bitter. The brand name was so…

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Australian airline Qantas jumps out of the brand frying pan into the fire

A Case Study of the Pitfalls of Branding with Social Media Iconic Australian airline Qantas can’t seem to do anything right just now. Hot on the heels of grounding the airline to break-up an industrial dispute and leaving thousands of irate customers in the lurch,…

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Sandilands, Austereo and Twitter – brand association; being held accountable for the company you keep

Twitter continues to set the news agenda and prove how fast the message can spread and galvanise public debate. It also highlights the importance of monitoring and participating in the conversation about your brand and being ready to respond appropriately, particularly when you are caught…

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