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Lego Love – A Pure Expression of Brand Passion

Brand Envy Pure and Simple Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most…

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When Being Green isn't enough for Green Brands

Design is the Secret Ingredient in Successful Green brands of the Future My attention was hijacked recently by marketing images of this new concept car from VW. Concept cars pop-up at every motor show, and alone the sleek lines of the next big auto-thing is…

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Honesty is the best policy. The Four Golden Rules of Brand Honesty

More then ever, honesty is vital for brands as consumers become more switched on, less naïve and ready to boycott those brands they don’t trust. Brands have the ability to have relationships with their audience and like any good, successful relationship, they should be built…

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Australia Day a time for reflection on brand Australia’s future

The 26th of January each year represents Australia’s official national day and marks the anniversary of the first fleet sailing into Sydney back in 1788. For many it brings great joy, largely because it provides a day off work to share time with families and…

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Australia Day 2012; drink Aussie wine or lose your strides

Australia day is here for another year, along with painted faces, flag flying, boxing kangaroos and, of course, companies trying to leverage patriotic feelings for their brand’s benefit. Coles and Woolies are fighting it out to prove who is ‘more Australian’, Vegemite has renamed their…

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Wimpy Burgers' Inclusive Branding Hits the Spot

A feel-good Burger Brand South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille…

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Visa Differentiates their Credit Card Brand in Europe through truly Innovative Technology

Baked-in Brand Differentiation I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects – as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of…

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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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The Creative Future magazine

viagra-design-graphic-logo-1/” rel=”attachment wp-att-13805″> Having just spent three weeks in California over the holiday period, I couldn’t help but marvel at the wide array of creative expressions seen in the every day.  From the impressive graffiti and street art in San Francisco, to the high end…

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The Top 5 Issues Brand Developers face in the ever-changing Digital Landscape

The ever-changing digital reality for Brand Communications – 60 Seconds on the Net Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in…

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Truly Deeply’s brand design work has just been published in Boxed & Labelled

Boxed and labelled Two – New Approaches to Packaging Design Our packaging design work for Gelati Sky and for EO Melbourne’s Easter event invitation have been featured in the latest publication from international design book publishers, Gestalten.

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Twitter Parties; Tiesto, HP and Intel team up to show us what Twitter can do in 2012

In 2011, Twitter’s influence in shaping brand reputations continued but most content was driven by the public. This year, Twitter’s new Facebook-style brand pages promise to provide more opportunities for brands to customise and highlight content. This also creates opportunities for brands to take Twitter…

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