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The importance of living your brand's essence

At Truly Deeply, we are always looking for new and innovative ways to help our clients bring their brands alive.  At the heart of this, is a firm belief that to be truly effective, every brand touchpoint must be reflective of the brand’s essence.  …

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Every Second One Hour of Video is Uploaded – More Compelling Infographics on the Way the Digital World is Changing the Real One

Viva La Digital Brand Revolution We love the way the digital revolution has seamlessly woven into the way we live our lives. In so many ways the way we do things today integrates a digital element whether shopping for a car or a pair of…

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Brand impact of KLM's 'Meet and Seat'

As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them. It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the…

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Viral marketing – Small budget doesn’t mean small creativity

Sometime ago before the release of 20th Century Fox’s movie ‘Chronicle’, viral marketing agency Thinkmodo was approached to bring the movie to the people. The film follows three friends as they form a close bond after receiving telekinetic and flying abilities from an unknown object.…

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Expectant mothers targeted for purchase behavior change

A study from Duke University, USA found that a whopping 45 percent of the choices we make every day are formed by habits. With this in mind you can imagine what an incredible feat it is to change a consumer’s purchasing behaviour, but one that…

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Have Australian Retailers Lost the Plot?

First published in Marketing Magazine A Guest post by Melbourne-based writer James Schloeffel “The Manager’s Gone Mad!!!!”, “Massive Mayhem Sale!”, “IT’S ALL GOTTA GO!”, “Never to be repeated prices”, “We’ve lost the plot!”, “BONKERS! BONKERS! BONKERS!” You’ve only got to turn on the tele or…

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The Book On Designing Retail Brand Spaces – Alexis Book Store in Slovakia

Beautiful Branded Retail Spaces Slovakia may not be a country renowned for sophisticated branding innovation, but designers Plural and Total Studio have come-up with an engaging and intuitive brand space for book store Alexis.

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The Potential Power of Brand Colour – Cinemetrics Software Visualizes Films

The Powerful Cues of Complex Colour Combinations A computer application created by Netherlands-based designer Frederic Brodbeck, ‘Cinemetrics‘ is exploring an innovative way of visualizing movie data, creating a ‘colour fingerprint’ or ‘barcode’ for films.

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Introducing the newest member of the Truly Deeply team

It’s not every day we get all hot and steamy about a new member of the team – but Wednesday this week wasn’t just any other day. We’re all pretty pumped around the Truly Deeply studio to introduce… Our new espresso machine. No we’re not…

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Moppers expanding retail brand horizons

Sportsgirl in Australia has had considerable media coverage this week with its so called Window Shop in Chapel Street Melbourne, the first of many interactive shopping billboards the clothing retailer plans to erect in various locations. The billboards feature images of key fashion items that…

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The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

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A Truly Innovative Customer Brand Experience from… an Insurance Company

. Building Brand Connections in a Crowded Market For all brands, and especially those in the financial services market, making a connection with their customers is paramount. When it comes to the business of insurance that can be a pretty tough challenge. But proving that…

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