Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination
As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily time, I see it important for everyone to sit down and re-evaluate what they are really doing everyday. As we go about our busy days, with everything we have and everything we have to do, we are often blinded to the wonderful things around us.

http://www.youtube.com/watch?v=4qCbiCxBd2M&feature=player_embedded

In a way this cute short film Out of Sight calls for all brand owners and marketers to spend some time in their imaginary world. To explore their market context from a totally different perspective to see what it may trigger in terms of more evocative story telling or customer engagement. Try creating a fantasy script for your brand. One where there is a villian, a hero (…yes your brand) and a wonderful uplifting narrative playing out. Let your imagination loose and I am sure you will find a way to add some depth and magic to how your brand engages….oh and don’t forget the dog!

Tim Wood
Design Creative

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