Simple visual story telling…

As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She explains the issues with Fracking, a very poignant topic in Australia at the moment, in such a simple and economic style, it’s beautiful.Check it out here :

It’s a reminder that while our personal and business brands always have a story to tell, finding the perfect format for that story telling is always vital, to quote Marshall McLuan “the medium is the message“. So next time you’ve got a point to get across, stop and think, what’s the best economical format for this. Maybe give us a call, it’s the kind of thing we love to chat about.

Derek Carroll
Design Director



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