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Date Night For Fonts

It’s time to tuck in your counters, put a bit of product in those serifs and get ready for the Type dating game. Check out this great little site from Aura Seltzer, Type Connection, A Typographic Dating Game. You get to pick the beau from…

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The David Jones brand and the industry’s new lexicon

The recent half yearly financial reporting season has brought the spotlight well and truly onto Australia’s department stores. David Jones has flagged a possible 35-40% full year decline in net profit, with some newspaper headlines suggesting that DJ’s were in a fight for their survival.…

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Heineken Limited Edition Design Contest

As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders.  A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no…

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At Taste of Truly Deeply – You know it's footy season when…

Internal Email: Hello Everyone, I am shocked that someone in the studio would steal my Greater Western Sydney Giants Coffee Mug, which I bought from the official Greater Western Sydney official merchandising website. I was hoping to be the first one to use it (was…

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Inverting your brand – The 718 Cyclery

Today I discovered some great brand thinkers who happen to be bike mechanics. 178 Cyclery in Brooklyn have inverted the process of buying a bike. Rather then selling you something from the stock they have in store or what they can order from their supplier,…

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21 New Killer Custom Typefaces – Brand Identity Assets

Creating Memorable Brand Design As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always includes the invaluable elements of owning ‘Unique Visual Properties’. Unique visual properties are…

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Dave Ansett – Truly Deeply's Chief Creator of Brands Presents at AGDA Question Time

This week saw our very own Dave Ansett join-up with Chris from Tank and Brie from Three Winged Fly for an evening under the spotlight at AGDA’s bi-monthly Question time event. The evening was held at the See Saw studios in West Melbourne and from…

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Nike FuelStation Reinventing Retail Space and Product Interaction

Nike FuelStation at Boxpark London Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The…

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Have you seen my keys? Loving this Urban Comedy

Just snapped a pic of this poster taped to a pole outside Dead Mans – our local coffee spot. Love it.

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Innovative product with advertising to match

Mercedes Benz has developed their latest F-Cell model vehicle which emits zero emissions. Boasting an electric motor that produces 30 percent more power while consuming 30 percent less fuel compared with the last F-Cell development, Mercedes has pushed themselves again in an attempt to provide…

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Nike cuts corners on naming and pays the price

Nike is no stranger to controversy surrounding the brand but this time, it is self-inflicted due to a lack of research. Launched to celebrate St Patricks Day, Nike’s ‘Black and Tan’ sneaker has been labelled insensitive and offensive. What should have been a clever brand…

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