As the social media landscape continues to evolve, the task for brands to understand how to take part in this brave new world becomes even more challenging. The latest social media addition to attract a booming population of users is Pinterest. For us Pinterest has become a significant driver of traffic to our site, and thus a part of our digital marketing activity. But what does it mean for your brand? This great infographic from Monetate will help answer some of your questions…
To find out more about the brilliant guys at Monetate visit them here: www.monetate.com
Dave Ansett, Brandamentalist
Designer of Social Brands
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I’ve only just joined pinterest. At first I thought ‘not another social media trend’ but it’s actually a powerful and useful tool. Especially if you’re somebody who likes to collect a visual library of images you’ve discovered online. Or even just a shopping list of things you aspire to one day purchase. It’s going to be interesting to see where the trend goes and whether they can continue the free service without banner ads etc. But for now it’s a great place to save all my favourite images on the web.