Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always includes the invaluable elements of owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defensible, bankable brand equity. Too many visual identities utilize the same small handful of type styles, leaving the door wide open for brands to select remarkable and distinctive typefaces to reflect their unique brand proposition and personality.
By a long shot the most popular blog we’ve ever written was a collection of cracking custom typefaces we published a couple of years back. Literally tens of thousands of people have enjoyed the blog and it continues to be popular. So when you’re on a good thing…
Here’s a further collection of outstanding custom typefaces from designers all over the world – Enjoy…
You can check the original collection of 25 killer custom fonts by clicking here.
Holt
by Stella Björg
http://www.behance.net/stellabjorg
Cactus Type
by Vladimir Koncar
http://www.koncar.info
Bush Type (Hairvetica)
by Vladimir Koncar
http://www.koncar.info
Beer Caps Type
by Vladimir Koncar
http://www.koncar.info
BubbleType
by Canhür Aktuglu
http://www.behance.net/canhuraktuglu
Accent™
by Nelson Balaban
http://www.nelsonbalaban.com
by Amitis Khasanov
http://www.amitis-pahlevan.com/


by Ruslan Khasanov
http://www.behance.net/gallery/Micro-type/1688536
Fade Away
by Aron Jancso
http://www.flickr.com/photos/mil3n/
Johnson’s Back Garden Font
by Ryan Rhodes
http://landof.co
Keeparty
by Eugene Rudyy
http://www.hellokeepa.com/
Bottomless Soda Font
by Natalie Urban
http://www.behance.net/natalieurban
Slinky Type
by Paul Hollingworth
http://www.behance.net/Gallery/Slinkytype/197072
Frustro Typeface
by Martzi Hegedus
http://www.behance.net/martzihegedus
Mekkanika
by Riccardo Sabatini
http://www.behance.net/riccardosabatini
Tease Type
by Maxime Beldent
http://www.behance.net/maximeb
Mech Type
by Sebastian Gagin
http://www.behance.net/about_blank
Evolution Type
by Andreas Scheiger
http://www.glandis.com
http://www.behance.net/andreasscheiger
[vimeo]http://vimeo.com/25908117[/vimeo]
[vimeo]http://vimeo.com/25908110[/vimeo]
[vimeo]http://vimeo.com/25907919[/vimeo]
Braided Type
by Teagan White
http://www.teaganwhite.com/
Paper Type
by Sabeena Karnik
http://www.behance.net/sabeenu/frame
And not so much a piece of font design, but a great bit of font fun:
Fontstaches
by Unknown (if anyone can let me know the creator of this piece I’d love to credit them properly and provide a link to their work)
Dave Ansett, Brandamentalist
Killer Brand Identity Designer
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Love the fluid font, there’s a movie title itching to be made.
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