Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always includes the invaluable elements of owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defensible, bankable brand equity. Too many visual identities utilize the same small handful of type styles, leaving the door wide open for brands to select remarkable and distinctive typefaces to reflect their unique brand proposition and personality.

By a long shot the most popular blog we’ve ever written was a collection of cracking custom typefaces we published a couple of years back. Literally tens of thousands of people have enjoyed the blog and it continues to be popular. So when you’re on a good thing…

Here’s a further collection of outstanding custom typefaces from designers all over the world – Enjoy…

You can check the original collection of  25 killer custom fonts by clicking here.

Holt
by Stella Björg
http://www.behance.net/stellabjorg

Cactus Type
by Vladimir Koncar
http://www.koncar.info

Bush Type (Hairvetica)
by Vladimir Koncar
http://www.koncar.info

Beer Caps Type
by Vladimir Koncar
http://www.koncar.info

BubbleType
by Canhür Aktuglu
http://www.behance.net/canhuraktuglu

Accent™
by Nelson Balaban
http://www.nelsonbalaban.com

Fade Away
by Aron Jancso
http://www.flickr.com/photos/mil3n/

Johnson’s Back Garden Font
by Ryan Rhodes
http://landof.co

Keeparty
by Eugene Rudyy
http://www.hellokeepa.com/

Bottomless Soda Font
by Natalie Urban
http://www.behance.net/natalieurban

Slinky Type
by Paul Hollingworth
http://www.behance.net/Gallery/Slinkytype/197072

Frustro Typeface
by Martzi Hegedus
http://www.behance.net/martzihegedus

Mekkanika
by Riccardo Sabatini
http://www.behance.net/riccardosabatini

Tease Type
by Maxime Beldent
http://www.behance.net/maximeb

Mech Type
by Sebastian Gagin
http://www.behance.net/about_blank

Evolution Type
by Andreas Scheiger
http://www.glandis.com
http://www.behance.net/andreasscheiger

[vimeo]http://vimeo.com/25908117[/vimeo]

[vimeo]http://vimeo.com/25908110[/vimeo]

[vimeo]http://vimeo.com/25907919[/vimeo]

Braided Type
by Teagan White
http://www.teaganwhite.com/

Paper Type
by Sabeena Karnik
http://www.behance.net/sabeenu/frame

And not so much a piece of font design, but a great bit of font fun:

Fontstaches
by  Unknown (if anyone can let me know the creator of this piece I’d love to credit them properly and provide a link to their work)

Dave Ansett, Brandamentalist
Killer Brand Identity Designer
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