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FMCG Branding – Delicious, Baked-in Brand Communications

  Truly Delicious Brand Design Yep, there’s no secret we love our food here at Truly Deeply, so cook books hold a dear place in our heart – especially when they’re well designed. Previously we’ve written about a beauty designed for Ikea, and this one…

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African Men. Hollywood Stereotypes.

Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies.…

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Brands need to get used to current consumer mindset

This weeks inflation figures show that March quarter’s inflation fell to 1.6%, the lowest annual rate since late 2009. Most of our economic commentators are now predicting an interest rate cut by the Reserve Bank as a forgone conclusion. But if brand owners are expecting…

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ANZAC Day, lest we forget

ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice,…

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Retail Branding; Hermés and the fine art of Store Window Design

Creating Retail Brand Differentiation through the Power of Artistic Creativity. French fashion company Hermès have established a reputation for creative collaborations with international designers to create remarkable window displays for their stores in order to promote their line of products in an artistic way. Like…

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Dawn French the new face of Coles; brilliant or risky?

Over the weekend, Coles launched their much-hyped ‘flybuys’ campaign and introduced their new brand ambassador, Dawn French. This continues their strategy of using celebrities as the face of the brand. It has worked in the past, but is Dawn the right ambassador?

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Caine's Arcade Brand Storytelling

We all know how powerful social media can be and this latest story to come out of LA shows just how powerful it can be when one individual decides to take on a cause.  Caine’s Arcade tells the heartwarming story of a boy named Caine…

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Amazon downunder

For the first time, the world’s largest online retailer is looking to set up a warehouse on Australian shores. In a move that is likely to make our local retailers tense, Amazon are looking to Asia-Pacific to extend their distribution network. However it is not…

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Storm in a Chicken Bucket

First published in National Times A Guest post by Melbourne-based writer James Schloeffel We now know that Colonel Sanders’ poultry empire isn’t just about dishing out greasy chicken and fake potato. It is also racist. At least that is what some American YouTube viewers and…

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Our branding article for The Melbourne Review – Private Label Needs Public Disclosure

This year we began writing a regular column on branding for The Melbourne Review. This second of our articles explores the impact of private label brands on the retail landscape. Whichever way you cut it, the growth in private label brands is going to continue…

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Why brands who love women love Social Media

A Brand Centric Snapshot of Social Media Use New data from international social media monitor Visible Technologies reminds us why brands absolutely must have a play in the ‘social’ game. Visible studied 125 million social media posts over a three-month period, finding that 17% of…

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Aesop brand extension with personality

Aesop has teamed up with the french APC fashion brand to create an awesomely daring brand extension. Post Poo Drops! What appeared to many to be an April fools joke is an actual product, available from both APC and Aesop stores. As a continuation of…

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