Creating Retail Brand Differentiation through the Power of Artistic Creativity.
French fashion company Hermès have established a reputation for creative collaborations with international designers to create remarkable window displays for their stores in order to promote their line of products in an artistic way. Like many premium brands before them, Hermé understand the power of art in differentiating themselves from the high gloss, high production value brand imagery of their competitors.
We’ve pulled together a collection of our favorites which couldn’t be more eclectic. Cleverly, what adheres them as a cohesive element of Hermé’s brand identity is the creative freedom the brand provides the artists to express themselves.
Eindhoven-based Studio Kiki Van Eijk created a range of five windows in high-end department store; Bijenkorf Amsterdam.
Tokujin Yoshioka created this beauty for their Maison Hermès store in Tokyo.
US retro font designers House Industries created this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.
Japanese design firm Nendo developed these window displays for the newly renovated Hermés boutiques in Sogo Yokohama and Takashimaya Tokyo department stores in Japan.
Sarah Illenberger created these whimsical scenes to decorate ten shop windows of the Kadewe Department store in Berlin.
If you manage a retail brand, or brands who live and breathe in the retail environment, the question that Hermé begs is; what are you doing with your valubale retail assets to create remarkable and memorable brand statements.