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One of the vital elements for successful brands; emotion

Last week I attended agIdeas International Design Week, one of the largest and most prestigious design events in the world. Part of the week’s program was agIdeas Advantage, a business breakfast promoting how good design and design thinking are essential elements for businesses to succeed, enter…

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A stylish piece of stand-out fashion retail design – the All Saints store in Boston

Sowing the Seeds of Great Retail Brand Design. At first glance this retail store in the heart of Boston’s fashion precinct looks like any other until you notice that the windows are not filled with stock, but with antique sowing machines. On a strip where…

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Camp Nectar – the art of branding fruit

To show that Camp Nectar’s fruit juice is all natural Brazilian creative agency ageisobar created a real life fruit juice box. Brazilian juice company Camp Nectar appointed AGE Isobar to demonstrate that its products use ‘all natural’ ingredients. The ad agency came up with a clever…

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Our new brand for Turnbull Bros. Orchards achieves immediate success

Our newly launched identity for Turnbull Bros. Orchards, revealed last week at the Footscray wholesale market, has already achieved an increase in distribution for the premium fruit brand. “Our aim from this rebrand was to hit eight to 10 premium grocers – those that also…

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Of Dogs, People and Brand Design

The Magnetic Warmth of a Strong Brand Proposition. I came across this pic today and it gave me pause to reflect on the nature of dogs, people and markets. We as customers are not too different from these lazy mutts sunning themselves on a Sunday…

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The Power of Premium for Private Label – A Peek at UK Retailer Marks & Spencer

Premium Private Label through Packaging Design Recently whilst exploring the retail landscape in Singapore I came across the Food Store found within a Marks & Spencer. I was immediately struck by the premium aesthetic from the mini bakery through the traditional food categories and into…

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Brand C&A, gauging real-time consumer sentiment

Ever since the launch of Facebook in 2004, brands have been relentless in their search to find a solution to the issue of how to connect their online community with the offline world.  Global fashion retailer C&A have, as part of a large-scale brand reinvigoration…

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Smooth FM: Brand or just another playlist?

One of radio’s most anticipated but worst kept secrets is the re-launch of 91.5 and 95.3FM as Smooth FM. The new format went live this week with a significant marketing blitz to convince Melburnians and Sydneysiders, that Smooth is their new place to relax. But…

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Coke takes Brand Sponsorship to new heights with this Integrated Campaign

A Creatively Integrated Brand Sponsorship. One of the greatest challenges for every brand is to create a deep connection with those most critical to their business success. It’s not necessarily a matter of making a deep connection with every single person in your market, but…

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Make it count – A Social Media Adventure from Nike

Nike, a Brand Making it Count. Youtube film maker and HBO series producer Casey Neistat was asked by Nike to make a short film about what it means to #makeitcount. Instead of making the movie, Casey spent the budget traveling around the world with his…

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A frog sitting like a person – What's not to love about the web?

Yes the web is a truly amazing resource of knowledge, opinion and commerce, but sometimes you just gotta go with the flow (check the clip after the jump…)

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