Cycling made creative

Christopher Wallace of Bolitmore in the States (not to be mistaken for The Notorious B.I.G aka Biggy Smalls born of the same name), has been cycling routes based on fun, quirky characters that he shapes using the city’s maps and existing roads and bike paths. He predetermines the route and then sets out on his ride, tracking the pattern on his GPS unit.

“My biking history goes way back, but only in recent years have I taken on an internal passion for blending technology with creativity and exercise. As of now, my portfolio consists of three distinct riding seasons, and I continue to generate happiness, fitness and imagination through planning and the physical activity of ‘digitally spray painting’ my ‘local canvas’ with the help of tracking satellites 12,500 miles above.”

This is such a lovely way to make that weekend ride that much more interesting and fun. The best part is it would be so easy to do. It’s really nice to see technology meeting creativity and exercise in a new and refreshing way. I wonder what other ways we could combine these three things to get more people enjoying physical activity?

Why not get the creative juices flowing and try mapping out your own little character and ride it out this weekend!

Sandy Muir
Director of Brand Projects
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