Brand Campaigns Deliver Happiness.
What could be cooler – Summer – your mates – free Streets Ice Cream and cool 360 degrees photography to capture the moment – kinda like being in your own Matrix film.
The greatest integrated brand campaigns revolve around a single great idea – whether that is capturing a moment in time, or creating an unforgettable experience.
Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been traveling across Australia as a sampling installation meets photo booth, allowing anyone who’s keen to jump in, the opportunity to get their very own 360 photo sequence posted to YouTube.
These guys have got it right – from the name of the campaign – Share Happiness right through to the you-tube gallery – it really does look like Streets have captured moments of absolute friendship and happiness and are spreading it around.
And what’s more I find these clips very addictive – I could watch them all day.
Great work from Soap Creative.